Japan.internet.com Webマーケティング - ネットの参加性を生かす「モー娘。マーケティング」ファンは、オーディションなど選考プロセスから参加している気分 を味わい、デビューする時点で、すでに熱狂的支持者」となっている。
途中でアットコスメや無印良品が引き合いに出されてますが
これって「商品開発コミュニティ」とか「コミュニティマーケティング」とか言われてたものですね。
にしても、モー娘。マーケティングて。
僕もひっかかったわけで見出しのヒキとしては成功してますけども
この呼称ってそのまま定着していくんですかねぇ。ってまさかな。
要は「参加型」っていうことで、ネットはツールとして使いやすいですねというお話。
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